Did you know that 91% of respondents based across India consider purchasing life insurance? However, only 70% are actually willing to invest in it.

If you’re in the insurance industry too, you would of course want more customers. Moreover, you would also want more leads to convert.

If you feel this way then, you need to learn a few tips that can help you convert better. For this article, we will take a look at some of the most well-know insurance sales email templates.

You will also get an insight into cold leads and the 3 main aspects to keep in mind when crafting insurance sales emails.

What are Cold Insurance Leads?

Before getting into insurance sales email templates, you need to understand what cold leads are.

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A cold lead refers to someone who isn’t already planning to buy insurance from you. This could be due to multiple reasons. Maybe their insurance needs have been met by someone else, maybe they hadn’t heard of your company, etc.

Remember that just because a person is currently a cold lead, it doesn’t mean that they’ll forever remain one. And, with the right tools and sales strategy, you can convince individuals to purchase insurance from you.

The 3 Main Aspects of Cold Emails for Insurance Sales

For insurance agents, sales emails should not focus on direct selling. Rather, it’s all about forming a connection with potential clients and leads.

Creating and establishing a stronger relationship can be the key to win in insurance email campaigns.

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Unfortunately, the insurance industry tends to have a negative reputation due to the sneaky practices of some agents. Thus, as a legitimate company, you must find new ways of reaching out and gaining public trust.

Here are 3 aspects you should keep in mind when customizing your insurance sales email template:

1) Communication

In between policyholders and your company, it is very important you get rid of the communication barrier