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Learn How To Deliver The Perfect Pitch Using Your Sales Script

Published on September 13, 2021
Last modified on March 22, 2022
Sales Script

Inside sales professionals will agree that phone calls are an excellent method of reaching out to prospects and closing deals. NeoDove set a target of 20 paid accounts in 3 months when it first launched in March 2020; we were able to surpass that target in just two months. In our opinion, what worked was “the effective sales script”. 

You might argue that reading the sales script won’t sound convincing. Although we agree that a sales script shouldn’t be read during a sale, the difference here is that it shouldn’t be read mechanically.

A sales script certainly helps you prepare for the best questions and lines to ask. Customers no longer want to listen to long sales presentations. You are expected to explain your offerings within minutes.

It is imperative that your message is conveyed concisely and on time. You cannot consider yourself a successful salesperson until you have successfully pitched sales to your clients.

Let us look at the list of six strategies for delivering the perfect sales pitch:


Six strategies to pitch in sales using a sales script

1. Write your sales script on paper

Ensure you are writing down your sales script on paper. During this process, ensure that you are aware of your customer’s persona. Focus on the needs and problems of your customers.

Do not show off how amazing your product is, how awesome the features of the product are, or how awesome the golden button at the top of the UI of the platform is. Customers are only interested in what you can do for them.

Must Read: Effective Telecalling Scripts that Actually Work


2. Edit your sales script at least 10 times

As you go over the customer’s previews, personas, and so on, you will keep making significant changes to your sales script. To make sure your script is perfect, make sure you edit it several times, at least ten times.

By doing so, you will be able to come up with the best sales pitch script that covers your customer’s persona, viewpoints, and previews, which will ultimately motivate them to purchase your offering.

3. Read the script out loud repeatedly

Memorization experts state that your brain can retain sales scripts 300%+ better when you read the sales pitch script out loud vs in your head. Therefore, you should read your sales scripts out loud at least 10-20 times. 

Think of yourself as an actor on camera and imagine performing flawlessly while speaking with your prospect. Reading your scripts out loud repeatedly will help you accomplish this. 

You will be able to identify if you are missing some important terms or not able to pronounce something properly, and so on. It is a great way to understand what you need to improve on the verbal part of your sales script.


4. Record yourself reading your sales script

Record your sales script and replay it back to back. You might think you sound amazing for your prospect, but there is always scope for improvement. Play it 5-10 times and see if everything is in order and well communicated.

See your voice modulation and think from a customer’s point of view whether it sounds worth listening to and addressing. Make changes or additions if needed in your sales script.


5. Practice with a partner

Data is the key to success and until you actually role play pitching your scripts with a partner or prospect, you will never know how they perform. So be sure to find a colleague, family member, friend, or someone you can trust. 

Tell them to play the role of your customer and act like how a normal customer would do in his daily life. Role-playing will ensure that you practice and prepare well before approaching your real customer.


6. Present your sales script without looking

Now that you have put so much effort and inputs into making your final script. The final stage is to present the sales script without reading it. Make sure you have memorized the entire script and are comfortable speaking the same without actually looking at it. Only then can you say that you have mastered pitching in sales successfully using your sales script.

NeoDove is also a great tool if you are looking to enhance your telesales. The customizable script builder with preloaded templates can help you converse with the customer in the language that you want. Also, you can bring in consistency and ensure your telesales team communicates exactly what you think is best for your business. 

All your sales team needs to do is access these scripts, practice them, and execute them well. The best part is that these scripts are customizable, therefore, your sales team can make changes in the script depending on the nature of your businesses well as the nature of your customers and prospects.


Key Points To Keep In Mind

Make sure you do not make a very long sales script. No customer likes to be asked too many questions or likes to spend too much time listening to a sales pitch. Therefore, keep it short and simple.

Identify who your customer is, what they are looking for, and then cater to only those needs instead of delivering the entire A-Z sales pitch. Do not ask or include direct imperative questions or details as it can trigger the customer in an adverse manner.

Be humble, and respect your customer’s space. Go slow while delivering your sales pitch, do not be in a hurry to get done with it and come to the point. Your customer is interested in knowing how much you really care for him rather than just calling him to facilitate the quick purchasing decision.

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