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15 Automobile Sales Email Templates You Must Know

Published on April 25, 2022
Last modified on September 25, 2023
15 Automobile Sales Email Templates You Must Know - NeoDove

Looking to rev up your automobile sales? You’ve come to the right place! 

In this blog, we’ll dive into the world of automobile sales email templates. 

These automotive email templates are your ticket to turning leads into loyal customers and driving your dealership’s success. Whether you’re a seasoned pro or just getting started, these top 15 sales email templates will rev up your sales game and leave the competition in the dust. 

So, let’s buckle up and explore how these email templates for car dealerships can help you steer your car dealership to victory.


Top 15 Effective Automobile Sales Email Templates

Email marketing in car sales has proven to be quite effective in increasing sales. 

Top 15 Effective Automobile Sales Email Templates - NeoDove


There are many stages from getting in touch with a prospect to convincing them to hand over their car keys. So, how you connect with customers plays a major role when closing a sale.

Crafting the perfect cold email can be difficult at times. Here are some automotive email templates to help you get started:

1) The Introduction Email – Automobile Sales Email Template

Amongst dealership email templates, introductory emails act as a brief, friendly, and low-pressure way of reaching out to prospects. Moreover, it allows you to introduce your service and what you have to offer.

Subject: Meet Your New Ride Destination – [Your Dealership]

Hello [Customer's Name],

I see that you’re interested in learning information about the [vehicle make and model]. That is a great car!

We just so happen to have it on the lot right now at [dealership]. I look forward to providing you with any information I can about it.

Do you have any specific questions regarding the [vehicle make and model]? Or is there any other information I can help you with?

Just shoot me an email or ring me up at [phone number].

Looking forward to chatting with you.
[Your Name]
[Your Dealership]

Also read: Reminder email examples

2) New Bike Launch – Automobile Sales Email Template

When launching a new bike model, it’s essential to create excitement. This automobile cold email template serves as an invitation to an exclusive launch event and creates a sense of urgency to attend.

Subject: Be the First to Ride! New Bike Launch Event

Dear [Customer's Name],

We are thrilled to unveil our latest masterpiece - the [New Bike Model]. It's sleek, powerful, and packed with cutting-edge features that will elevate your riding experience. Join us for an exclusive launch event on [Date] at [Location]. Here's a sneak peek:

[Key Feature 1]
[Key Feature 2]
[Key Feature 3]
Don't miss your chance to test ride this beauty. RSVP now to secure your spot!

See you at the launch!

Best regards,
[Your Name]
[Your Dealership]

3) Service Reminder Email – Automobile Sales Email Template

Regular bike servicing is crucial for safety and performance. This automotive email template reminds customers of the importance of maintenance and encourages them to schedule a service appointment.

Subject: Time for Some TLC: Schedule Your Bike Service

Hello [Customer's Name],

We hope you've been enjoying your [Bike Model]. To keep it running at its best, it's time for a service checkup. Our skilled technicians will ensure everything is in top shape.

Benefits of servicing with us:

1) Increased safety
2) Improved fuel efficiency
3) Prolonged bike life

Click below to schedule your service appointment at your convenience.

[Schedule Service Button]

Thank you for choosing [Your Dealership]!

Best regards,
[Your Name]
[Your Dealership]

4) Test Ride Invitation – Automobile Sales Email Template

Test rides are an excellent way to engage potential buyers and let them experience the bike’s performance firsthand. This automobile cold email template invites customers to schedule a test ride.

Subject: Ready for an Adventure? Test Ride the [Bike Model]!

Hi [Customer's Name],

Are you ready to experience the thrill of the open road on our [Bike Model]? Schedule a test ride today and get a taste of pure exhilaration.

Why choose our [Bike Model]?

[Key Advantage 1]
[Key Advantage 2]
[Key Advantage 3]

Encourage your leads to take action with a compelling call to action.

Best regards,
[Your Name]
[Your Dealership]

5) The Response to a Social Media Post Email – Automobile Sales Email Template

Your automobile cold email doesn’t need to be completely out of the blue. In fact, you can even interact with your prospect via social media and continue the conversation over email.

Subject: We Heard You: Here’s More of What You Love 📣

Hey [Customer's Name],

I wanted to let you know that I came across your post on [vehicle model] on [social media platform].

You mentioned that you’re interested in purchasing [vehicle models] and I can help you with that.

We just so happen to have it on the lot at [dealership]. Furthermore, I’ll be more than happy to put in a word and help you with the process, if you’d like.

If you’re interested, do schedule in a meeting so we can discuss more in detail [link to meeting tool].

Yours Sincerely,

[Your Name]
[Your Dealership]

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    6) The Happy Birthday Email – Automobile Sales Email Template

    Your prospective car buyer’s birthday is one that should be celebrated. 

    Many like receiving ‘Happy Birthday’ emails from automobile dealerships. Prospects believe it shows that you care about them and offer the best possible customer experience. 

    As such, birthday-based automobile sales email templates play a vital role in keeping customers happy.

    Subject: Celebrate Your Birthday with Exclusive Deals 🎂

    Hey [Customer's Name],

    How’s your birthday going?

    We at [dealership] wish you the most joyful and blessed of birthdays!

    On this occasion, do celebrate your birthday with a special gift.

    Come in for [x reason] and get [percent] off other services on the day of your appointment.

    Just enter your car details here to get started:_____________


    [Your Name]
    [Your Dealership]

    7) After-Sale Follow-Up Email – Automobile Sales Email Template

    The sale doesn’t end with the purchase; it’s an opportunity to strengthen the customer-dealership relationship. This automobile sales email template serves as a follow-up to ensure the customer is satisfied with their purchase.

    Subject: How’s Your New [Car Model] Treating You?

    Hi [Customer's Name],

    We hope you're enjoying the thrilling ride your new [Car Model] offers. We wanted to check in and make sure everything is running smoothly.

    If you have any questions or need assistance with your new ride, please don't hesitate to reach out. Our team is here to help.

    Wishing you countless memorable journeys ahead!

    Best regards,
    [Your Name]
    [Your Dealership]

    8) Review Request Email – Automobile Sales Email Template

    Customer reviews are vital for your dealership’s reputation and credibility. This automobile sales email template politely requests customers to leave a review about their purchase experience.

    Subject: Your Opinion Matters – Share Your Vehicle Experience

    Hello [Customer's Name],

    We hope you're loving your [Car Model]! Your feedback matters to us and can help others make informed decisions. Please take a moment to share your experience by leaving a review.

    Click below to leave a review. It only takes a minute.

    [Leave a Review Button]

    Thank you for being part of our [Your Dealership] family!

    Best regards,
    [Your Name]
    [Your Dealership]

    9) Seasonal Promotions – Automobile Sales Email Template

    Seasonal promotions are an effective way to boost sales during specific times of the year. This automobile cold email template informs customers about limited-time offers, discounts, or special events tied to a particular season.

    Subject: Unwrap Amazing Deals this [Season] at [Your Dealership]

    Hi [Customer's Name],

    As [Season] approaches, we're excited to share exclusive promotions with you. Discover unbeatable deals on our lineup of [Car Models] and take advantage of [Specific Offer].

    Don't miss out! Visit us today to enjoy the best [Season] has to offer.

    See you at [Your Dealership]!

    Best regards,
    [Your Name]
    [Your Dealership]

    10) Accessories and Upgrades – Automobile Sales Email Template

    This automobile sales email template showcases additional accessories and upgrades that can enhance the customer’s driving experience. 

    Subject: Elevate Your Drive with Premium Accessories

    Hello [Customer's Name],

    Your [Car Model] is amazing, and now you can make it even more incredible with our premium accessories and upgrades.

    Whether it's [Specific Accessory] for added comfort or [Upgraded Feature] for enhanced performance, we have options to suit your style.

    Explore our selection and take your driving experience to the next level!

    Best regards,
    [Your Name]
    [Your Dealership]

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      11) The Trade-In Email – Automobile Sales Email Template

      Consider your prospect who’s owned a car for over four years. It is common for their existing vehicle to begin showing signs of wear and tear.

      It helps to convince owners that upgrading to a newer model is a better choice. Well-crafted trade-in automobile sales email templates can, however, become an effective weapon in this cause.

      Subject: Upgrade Your Ride: Trade-In and Save Big!

      Hello [Customer's Name],

      I just came across your tweet looking for a new vehicle.

      I have access to a [vehicle make and model], and I think it’d be perfect for you!

      You’re on your way to owning a great car. In fact, we are offering a custom dealership trade deal right now. So, it’s the optimal time for you to change cars.

      Just let me know if I can do anything else for you. Do ring me up if you have any more questions about this opportunity at [phone number].


      [Your Name]
      [Your Dealership]

      12) Click Follow-Up Email – Automobile Sales Email Template

      After potential customers have visited your website and shown interest in specific car models, it’s crucial to nurture that interest. This automobile sales email template reminds them of their browsing activity and encourages them to take the next step.

      Subject: Don’t Miss Out on Your Dream [Car Model]

      Hello [Prospect's Name],

      We noticed you were exploring our impressive lineup of [Car Models]. Have you found the one that caught your eye? If you have any questions or need more information, our team is here to assist you in making an informed decision.

      Explore [Car Models] Again

      We're excited to help you find your dream car. Let's continue the journey together!

      Best regards,
      [Your Name]
      [Your Dealership]

      13) Loyalty Programs – Automobile Sales Email Template

      Customer loyalty is invaluable. This automobile sales email template introduces a loyalty program aimed at rewarding existing customers for their continued business and referrals.

      Subject: Stay Loyal, Get Rewarded: Join Our Loyalty Program!

      Dear [Customer's Name],

      At [Your Dealership], we believe in rewarding loyalty. That's why we're thrilled to introduce our Loyalty Program, designed to offer you exclusive benefits, discounts, and special perks for being a part of our automotive family.

      Discover Loyalty Program Benefits

      Join us in celebrating our long-lasting relationship, and let us show our appreciation for choosing us.

      Best regards,
      [Your Name]
      [Your Dealership]

      14) Referral Programs – Automobile Sales Email Template

      Word-of-mouth recommendations are powerful. This email template encourages satisfied customers to refer friends and family to your dealership.

      Subject: Spread the Love: Refer Friends, Earn Rewards!

      Hello [Customer's Name],

      Your trust in us means the world. We invite you to join our Referral Program and share your positive experience with friends and family. When they choose [Your Dealership], you both reap the rewards!

      Refer a Friend

      Let's spread the joy of finding the perfect car together.

      Best regards,
      [Your Name]
      [Your Dealership]

      15) Event Invitations Email – Automobile Sales Email Template

      Hosting special events creates excitement and engagement. This automotive email template invites potential buyers to exclusive events.

      Subject: You’re Invited! Exclusive [Car Model] Preview Event

      Hi [Prospect's Name],

      We're thrilled to extend an exclusive invitation to you for our upcoming [Car Model] Preview Event. This is your chance to get up close and personal with the stunning [Car Model] lineup and experience their exceptional features.

      RSVP Now

      Don't miss this unique opportunity to discover your dream car!

      Best regards,
      [Your Name]
      [Your Dealership]

      Also, read – How Digital Marketing Can Boost Automobile Sales


      5 Tips For Writing Effective Automobile Sales Email Templates

      Creating email templates for automobile sales requires a unique approach to capture potential buyers’ attention. 

      5 Tips For Writing Effective Automobile Sales Email Templates - NeoDove

      Here are five targeted tips to help you craft compelling automobile sales email templates:

      1) Segment Your Audience

      Before drafting an automotive email template, segment your contact list based on factors like past purchases, vehicle preferences, or location. 


      Tailor your message to each group’s specific interests and needs, enhancing the chances of a meaningful response.

      2) Leverage Customer Testimonials

      Incorporate genuine customer reviews and testimonials into your automotive email template content. Authentic feedback builds trust and credibility.


      Highlight success stories, emphasizing how your vehicles have met or exceeded customers’ expectations.

      3) Showcase Visuals

      A picture is worth a thousand words, especially in the automobile industry. Visual content helps potential buyers visualize themselves behind the wheel.


      Include high-quality images and even short videos of your vehicles in your sales email templates. 

      4) Offer Exclusive Deals

      Provide email recipients with exclusive offers or discounts. Limited-time promotions can entice readers to take action.


      Use attention-grabbing subject lines like “Exclusive 20% Off Your Dream Car.”

      5) Educate and Inform

      Becoming a source of knowledge establishes your authority and keeps recipients engaged.


      Beyond sales pitches, offer valuable information about car maintenance, safety tips, or industry trends in your automobile sales email templates.


      As you have seen, there is no singular way to write a perfect automobile sales email.

      These automotive email templates, however, provide you with all the tools you need to create your own sales emails. Consequently, you can definitely increase the number of prospects in your pipeline.

      By following our tips for crafting ideal automobile sales email templates, you’ll be able to succeed in this competitive market. Not only will you be able to reach more clients, you can also grow their trust over time.

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