According to research, 77% of customers have had positive experiences with businesses over the past year. It’s a no-brainer that
Did you know that in 2022, WhatsApp has over 2 billion users worldwide, spread across 180 countries?
Since its launch, WhatsApp has become one of the most popular free text messaging platforms on the internet. While most used this platform to connect with friends and family, businesses realized the marketing potential of this platform.
In fact, WhatsApp marketing has become so prevalent that not marketing on WhatsApp equals not marketing at all.
If you are a business owner, here’s why WhatsApp Marketing is something to consider adding to your marketing strategies.
What is WhatsApp Marketing?
WhatsApp Marketing is a marketing strategy that businesses cannot afford not to think about. That means it is no longer an option but a matter to prioritize. In simple words, WhatsApp marketing can be defined as and compared to any other messaging channel. However, there’s a catch.
With WhatsApp as your marketing and communication channel, you would be able to target a greater audience. Besides that, you would also be taking up less response time to deal with individual customers. With any other channel, your response time would be more and you might face the possibility of losing customers.
Since WhatsApp has a user-friendly interface, there are way more active users on this platform than any other. Indeed, it’s not surprising that the WhatsApp channel is preferred by over 500 million businesses across the globe.
As a marketer or business owner, it is crucial that you are quite aware of these statistics. That is because these statistics can help you determine the best marketing strategy for your own business.
But before diving into WhatsApp business statistics, you should know if WhatsApp is really the right platform for your business.
Is WhatsApp the right platform for you to grow your business?
Before thinking of strategies to market your business on WhatsApp India, you must consider a few factors.
The first and most important factor to consider is whether WhatsApp marketing is suitable for your business. You have probably heard that WhatsApp marketing is useful for any business regardless of the industry.
This is true because of the following reasons:
- You will be able to target a greater audience and reach over 2 billion customers globally
- You can build strong relationships with your customers and boost customer satisfaction. Consequently, customer experience would significantly improve.
- You will have a shorter response-time. That would enable you or your team to attend to customer queries and problems. Interact better with your customers by sending discounts, offers, and promotions to your target audience. Moreover, having personalized conversations with customers also helps boost customer satisfaction.
- WhatsApp’s ROI is higher than other marketing channels.
Since its inception, WhatsApp has launched the business app and the WhatsApp Business API. Here are the major differences between the WhatsApp Business App and WhatsApp Business API:
WhatsApp Business App
WhatsApp Business allows you to create a free account for your business. You can access this account through one smartphone and one PC. If you have a small business with a limited target audience, the WhatsApp Business App would be the best option.
WhatsApp Business API
WhatsApp Business API is more suitable for larger businesses with a broader audience. It has advanced features. So, if you are running a large business, you can cater to all your customers.
Using API, you can send bulk messages to up to 1 lakh unique customers. Plus, you can offer 24/7 customer support. Since WhatsApp Business API has a pay-as-you-go model, your business will need to pay for every message sent to customers.
There is one restriction to WhatsApp API. You cannot send messages to a customer unless they first approve the request for you to send messages through WhatsApp. Besides that, WhatsApp API is an excellent marketing channel if you are running a large business.
9 WhatsApp Business Statistics a Marketer Must Know
To completely understand how useful WhatsApp is as a marketing channel, there are some statistics you need to know.
As a business owner or marketer, you must know these ten WhatsApp Business statistics to understand the global audience. One of the key aspects to having a successful business is understanding your target audience.
These nine WhatsApp Business statistics listed below are crucial for you to know:
1) Present across 180 countries and available in 20 different languages
WhatsApp has built a global presence and is present across 180 countries all across the globe. This shows how adaptable and user-friendly WhatsApp is. Not only is it accessible easily on iPhone but also on Android.
In fact, you can use WhatsApp in over 40 languages if you are an iOS user. Or, access up to 60 languages if you have an Android smartphone.
The largest number of users of WhatsApp are from India. India houses 390 million active users of WhatsApp, followed by Brazil as a close second. Brazil has 108 million active WhatsApp users monthly.
2) Over 100 billion messages are sent daily
Till 2011, the number of messages sent daily on WhatsApp was 1 billion. Over the years, this number increased to 100 billion messages sent on the platform daily.
As mentioned before, people primarily used WhatsApp as a method of communication with friends and family. Since its launch, the number of messages sent daily on the platform has increased up to 13 times.
Another reason for this is the launch of WhatsApp Business. As businesses and customers started interacting on the WhatsApp Business app, the number of messages sent daily has increased too.
3) High Rate of WhatsApp App downloads
Another proof of WhatsApp’s popularity is the number of downloads of this application.
In August 2022, the number of WhatsApp downloads on iOS stood at 11 million. The total number of WhatsApp messenger downloads was 13 million but 2 billion downloads were for WhatsApp Business.
4) An active user spends around 19.4 hours on WhatsApp every month
At present, 1 billion people worldwide use WhatsApp daily. 70% of these users use WhatsApp at least once every month and 58% of users use WhatsApp several times a day. The number of active users on WhatsApp is 5 million.
On average, these users check WhatsApp up to 23 times every day. So, you can understand how popular WhatsApp is, as a social messaging app.
India ranks top in the number of users on social media, globally. Most of these users spend a maximum of their time on WhatsApp. These users spend 38 minutes or 21.4 hours on WhatsApp, on a monthly basis.
5) A favourite of middle-aged users
WhatsApp is a platform that is favored by all age groups. In fact, it is one of the most used applications of people of any age.
However, it is an app that is the favourite of middle-aged users. That means, people belonging in the age group of 26 to 35, use WhatsApp the most. This is followed by the group of people aged between 36 to 45.
The least number of people using WhatsApp belongs to the age group between 15 to 25 years.
6) Businesses using WhatsApp Business
According to the latest global statistics, the WhatsApp Business App has been downloaded in over 100 million Android smartphones. WhatsApp Business is a favorite among businesses worldwide because it enhances customer satisfaction.
With its 24/7 customer support feature, businesses can cater to their customers effectively. The biggest markets for the WhatsApp Business app are India and Brazil.
80% of SMEs believe strongly in WhatsApp for assisting them in reaching their business goals. 84% of businesses prefer WhatsApp because it allows them to interact with their customers.
7) WhatsApp Business API
As mentioned before, WhatsApp Business API is very useful for large businesses to interact with customers. It has advanced features which aid your business in overcoming many challenges.
Since WhatsApp Business API is so advantageous, it is only natural to see some jaw-dropping business statistics surrounding it.
WhatsApp has a better open rate when compared to other channels. The conversion rate of SMS and emails lie between 2-5%.
On the other hand, WhatsApp has a conversion rate of 45-60%. This shows that businesses can get up to 44-60 leads per 100 messages they send to customers.
8) Popular WhatsApp features
Popular WhatsApp features like chatbots help automate business processes. Whether it is the marketing or sales department, automation plays a crucial role.
67% of customers worldwide preferred using a chatbot to avail of customer support in 2021. With the use of chatbots on WhatsApp, businesses will save up to 2.5 billion hours by 2023.
9) Reasons to contact businesses on WhatsApp
When customers buy from a brand, it is only natural that they might have some queries that need to be resolved. However, customers don’t always find it easy to do that.
For example, a customer could buy a product from your business. You send them updates through email. However, that customer may not be very active on email and hence, might miss order updates.
According to data, 54% of customers prefer to track orders and get delivery updates on WhatsApp. 50% of these users also prefer WhatsApp to receive information about webinars, event notifications or appointments.
The above-listed business statistics are ones that every business owner and marketer should know. That would help you pick the right marketing channel and construct a good marketing strategy for your business.
Businesses all around the world have rapidly started using WhatsApp as their primary marketing channel.
Based on the above statistics, you too should consider adopting WhatsApp Business as your primary marketing channel.