How to Use Digital Marketing in Automobile Dealerships for Boosting Sales

digital marketing in automobile dealership

We often talk about the evolution and a chronological advancement of the marketing world. It is imperative that we also focus on the sequential evolution of customer experience through digital marketing. In today’s world of Automobiles, if there is any central pillar that is running the whole industry, it is automotive digital marketing.

Gone are the days when people used to visit every showroom one by one to get a car of their own choice. Among the innumerable benefits of digital marketing, the chief one is probably reducing the buyer’s and sellers’ distance. The second most important benefit would be the availability of choices and the ease of making decisions. These days, the perfect car according to your requirements and budget is just a few clicks away. 

The majority of automobile sales today are concentrated around the dealership, and the internet is the platform where the ultimate search of the buyers begins. Digital marketing is a versatile platform, but the dealers still face a fair share of struggle to gain buyers’ trust. 

 

Strategies to Boost Sales

Here are some of the major strategies you can adapt as daunting steps for automotive marketing:-

  1. Building Trust and Loyalty Through Social Media

Social media is one of the crucial parts of digital marketing in the field of Automobiles. If you have to build trust in your upcoming customers, you need to back up your product’s performance with your existing customers’ reviews. 

These days, customers have learned all the considerable skills of investing their money in excellent products. One of the most primary research work that probably everyone carries out is review research. You, as an automobile dealer, must ensure that your products showcase genuine reviews. 

It is not enough to have good reviews, but it is also essential to circulate them worldwide, especially on your website, social networks, Google, and every other place you can think of. Social media is one of the best platforms where you can establish a direct connection with the customers. You can know about their preferences, the problems they are facing, and their exact demands. 

The popular social media platforms that you can use extensively to enhance your sales are:- 

  • Facebook

Fb ads emphasize the importance of creating a touch base with the customer. It aids in establishing immediate contact with the customer as soon as he responds to the ad. Conversation plays a considerable role in convincing the customer about the functionality of the product or service. It is such social media apps that elevate the chances of discussion with the customer by manifolds. 

  • Instagram

Instagram is the new trend of the era. And your target is to hit the arrows of your product at those interfaces that are used by the maximum number of people. Catchy captions, witty product descriptions are the hits for Instagram marketing.

       2.Whatsapp

Whatsapp is also a perfect platform to promote business. You can create business groups and reach out on the Grassroot level on Whatsapp. Whatsapp marketing has become immensely popular today because there is hardly anyone who does not use WhatsApp. Hence, your consumer base enhances. 

You can also follow up with your existing customers through WhatsApp to maintain your business. Whatsapp allows you to communicate with the customers personally. That means you can give them the same feeling of individual attention that is very much prevalent in the offline automotive sales methods. At NeoDove, there is integration with Whatsapp so that after every call, you can send a message to your customer.

Today, it is one of the most influential and professional platforms to establish a solid bond of loyalty between the dealer and the customer. One of Whatsapp Business platforms’ salient features is that you can have an entire catalog and business details such as an address, services offered, phone number, google map, which complies with business communication needs.  To know more about how businesses can use Whatsapp to scale up, click here.

      3. SEO

In this era of digitization, anything and everything is available on the internet. Of course, when anybody would want to buy a car, the first thing they would do is go and type their requirement in the search bar of a search engine. If you have to be on the top of the list of the search engine suggested results, the content on your website has to be Search Engine Optimised with appropriate use of competitive long-tail keywords. 

Promoting updated content regularly favors sales growth, especially in the automotive domain, where the latest is the trend. SEO is indeed one of the most proven strategies to create your online presence.

   4. Listing Platforms 

 Listing platforms like Just Dial, India Mart, Sulekha are an excellent opportunity to manifest your business. Many people who surf the internet rely on these listing platforms’ information as verified and easy to use.

NeoDove has an integration with each of these portals that will immensely facilitate your business. This shall subsequently enhance your brand exposure, and customers will be able to reach you efficiently and effectively.

    5. Google Business Listing 

Local listing helps a lot in creating a profound and comprehensive base for business. Various market researches depict that companies that have a Google listing are likely to draw more customers. Since most of the population trusts Google, you can optimize your sales with the Google Business Listing.

Strategize Inbound and Outbound Call

Call extensions, Call tracking, Call-only campaigns are popular features of Google ads that can elevate your automotive marketing yields. Both inbound and outbound calls can noticeably increase in the sales of automobiles

To enjoy the perks of social media apps, all the leads generated through these portals must flow into the sales executive for calling. Neodove has a system of integration for such techniques and can quickly help you achieve the maximum benefit from social media ad campaigns.

  1. Call only campaigns are great strategies to invite customers to explore your website and lead to successful trading opportunities.
  2. You can use call extension strategies.
  3. Call tracking is another fantastic way to optimize the marketing campaigns for your automotive dealerships. 

Neodove can help you to combine the benefits of both outbound and inbound calls. Outbound calls are incredibly beneficial to gain new clients. The representatives will make sales calls to the new potential clients and widen the base for a better reach. Outbound telemarketing is a great way to promote the brand, product, or services. Through the platform, you will communicate in different languages, retrieve the prospects’ information, conduct a survey, and reschedule the dropped outcalls so that no leads get waste. 

Inbound calls, on the other hand, target at handling the queries of the customers. This helps to cater to Customer care calls, technical supports. NeoDove can also help to run the call answering service for your brand. This is a well-proven strategy to retain the existing customers by paying attention to their upcoming issues. Through our real time analytics, you can trace the pending follow-ups, warm leads, and hot leads.

Takeaway

NeoDove can be your useful organization tool to integrate all leads from different lead generation platforms such as Facebook ads and Google ads. This reduces the manual effort of entering data and also ensures that no data is missed!

Whether you invest in Google ads or social media strategy, the best, fastest, and this cheapest way to convert a lead into a customer is through a phone call. Plan your call strategies and ensure to make each call script precise, worthy, and effective. With Neodove’s call script builder, you can give a perfect guide to your team to lead the call. Neodove has expertise in Outbound and Inbound Telecalling. Our web app can help you in making calls for all the leads you get – be it from google ads, Facebook ads, or your own customer record. Neodove can pave the way for automotive and marketers to explore selling strategies better and leave no stone unturned to boost your sales.

 

 

 

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