With admission season kicking off and universities are shutting down as the novel coronavirus has affected more than 280,000 people around the world, reaching out for applicants has never been more challenging.The students are also very confused for their college admissions ,their sessions (when will they start) and looking at a bigger picture:about their future.
But the Generation has a way out!
Generation Z is replacing the former generation in taking over their places in colleges and universities. This means that admission is reaching out for the most tech-savvy generation of all. And what better way to reach them than to leverage technology.
Today’s generation is not only expecting universities to provide them with the ability to apply on a user-friendly, secured and intuitive platform, they also want instant answers for every question they have, sustained communication and relevant feedback throughout their application process.
The best way for universities to achieve this is through outbound calling and a useful tool to manage your relationship with applicants effectively and efficiently.
So how can universities use outbound calling to increase admission?
Speeding up the initial contact through emotional connection:
It is important to create an early emotional connection with the applicants because once they have decided that they like a particular university or college, it will be difficult to reverse their thinking about it. Plus, bridging up a connection, adds value to the applicant, helps to build trust and reinforces their decision-making process.
Listen carefully and answer their concerns promptly
To impress those tech-savvy applicants, you have to listen carefully to what they are saying and proactively tackle any concerns they might have during the communication process. Applicants might miss out on opportunities because of the lack of information during the initial contact.
Follow-up and stay connected
It is of vital importance for both the applicants and the university to stay in touch during the application process to follow-up regarding any overlooked concerns during the initial contact and to provide updates.
Use communication and lead management tool
Using a convenient communication and lead management tool to automate the whole connecting, following up and providing feedback process benefits universities by saving time, money, manpower, and helps to retain and acquire new applicants easily.
All these steps if followed religiously can definitely help to smoothen the admission processes.Moreover once it works all fine then for years to come the colleges and universities can have a cost reduction method which would facilitate both colleges and students.
How can universities use communication and lead management tools to effectively manage young applicants?
Universities should be able to contact, gather and manage all of the information on thousands of applicants quickly yet efficiently so using the right software can help with reaching out, recording and tracking the results of the call, and even scheduling follow-up calls.
With generation z you have to cope with the instant communication style or else you might be left behind. And using software reduces the response time through automation. It assists with delegating inquiries to the right team member within the admission team to resolve queries in real-time.
End to end tech platforms like NeoDove helps with creating a dynamic engagement strategy that will boost sales, increase lead acquiring and retention and inducing customer referral.
Feel free to reach out for a personalized demo or task for a free trial.