With the evident gap between the highly digitalized and the digitally laggard businesses in the Indian market, there seems to be a mindset or a key differentiator that might help with overcoming this unbalanced situation. Keeping in mind that digitally advanced businesses can be found across various industries, no matter what revenue it generates or the size of its workforce, it is crucial to understand that both leaders and laggards comprehend that digital transformation is a vital necessity for the growth of their business. The key differentiator lies in how both perceive and embrace the spectrum of digital technology.
Leaders proactively embrace digital transformation to change their organizational structure and means of interoperability. They redefine the way of conducting business. Laggards, on the other hand, limit the scope of how new digital technology is used to improve what they are already doing.
So, how to unlock the potential of technology and increase the digital score?
- Structuring a brilliant digital strategy
Recognizing the importance of investing heavily in digital technology is a vitality for any business. But it is also important to adapt to the disruptive changes which this investment will bring along, even if it is changing the core operations of your business.
Then, to structure a brilliant digital strategy means that your business strategy should be aligned with your digital strategy! So if your business strategy is to provide a unique customer experience then your digital strategy will be allowing this digital automation to shape the way your business interacts with the customer, thus resulting in delivering an effective, consistent and distinctive customer experience, which is the key to effective acquisition and retention.
- The digitalization of the organizational structure
By digitalizing the organizational structure, you are allowing technology to outline the digital initiatives of your workforce and highlight how their output is directed, through rules and responsibilities, to achieve the organizational goal. It optimizes the flow of information within an organization.
Digitally leading enterprises usually have a prominent, single business unit to manage and coordinate the digital initiatives for the entire business. Companies identified as digital leaders tend to have stronger support from their CEOs who nurture and directly engage in various digital initiatives.
- Maximization of digital capability
Using digital mechanization to its fullest is one of the best means to unlock the potential of technology and increase your business score.
How can you do that? Firstly you start with strategy and planning, then:
- By using customer relationship management software (CRM) to improve your customer-centric experience.
- Managing the core business operations by using an enterprise resource planning system (ERP)
- Extensive use of digital channels during digital marketing to reach customers
- Using digital payments,digital bookings ,digital purchases etc to increase the efficiency and effectivity.
Along with this comes in digitally-enabled innovations like NeoDove. A bespoke platform that will fully adapt to your business needs, serving leaders and laggards of any scale, size and sector. NeoDove will radically change the process of interaction among any organization and will assist with coordinating the digital initiatives for the entire business.through various digital setups.It is an end-to-end tech-enabled business communication and reporting solution that provides a seamless interface with real-time analytics to assist with managing, monitoring and improving your digital strategy. And with the integration of Artificial Intelligence into the system, NeoDove will help with analysing and effectively organizing your digital capability.