Did you know email has a user base of 4 billion compared to WhatsApp’s user base of 2 million? 

As you can see, there’s a massive gap in the user base between email and WhatsApp. However, despite this, the latter is rapidly becoming a priority for marketing. 

WhatsApp is proving to be a more intimate channel of communication than Email. As a result, both businesses and their customers prefer WhatsApp as a primary channel for communication.

If you own an SMB, the best way to connect with your customers is through WhatsApp. WhatsApp allows you to send relevant promotional messages to your customers consistently.

If you’re wondering about how to go about promoting your business on WhatsApp, we’ve got you covered. Keep reading further to know more about sending promotional messages on WhatsApp.

Is it possible to send promotional messages on WhatsApp?

As an owner of an SMB, you might be wondering if you can use WhatsApp to send promotional messages. Though the short answer is yes, there are more things you must know about this. 

Before September 2021, WhatsApp did not allow businesses to send promotional messages to customers. WhatsApp only allowed businesses to send transactional messages to customers. 

These included updates about shipping, products that your customers might have purchases, payment issues etc. In terms of promotional messages, you could send a welcome message to your customer, but that’s about it. 

WhatsApp has a huge user base of 2 billion active users in over 180 countries. For this reason, WhatsApp did not allow businesses to send spam messages lest customers switch to other messaging channels.

However, this situation changed after September 2021. With the launch of WhatsApp Business App and WhatsApp Business API, marketing became a lot easier for businesses. 

Now, businesses could easily send promotional messages using these tools via WhatsApp. With the WhatsApp Business App and API, marketing and boosting your sales became hassle-free.

13 Best WhatsApp Promotional Messages to Enhance Sales

Here are the top 13 Whatsapp promotional messages that you can send to your customers on WhatsApp.

1) Seasonal and holiday offers 

During special occasions and holidays, people generally look for new stuff to buy for themselves. They also look for means to upgrade their wardrobes or send gifts to their loved ones. However, festivals are expensive. 

So, it is during these times that people look for offers, discounts and coupons. Use the festivals and holidays as your golden opportunity to boost sales. 

You can send a promotional message to your customers regarding holiday or seasonal offers. Even a free shipping offer can incentivize your customers into making a purchase.

Here’s a monthly offer WhatsApp promotion message sample:

Hello, [Customer Name]

Fall is here and our prices are falling too! Get up to [Discount %] discount on the latest styles and upgrade your wardrobe. 

Get FREE delivery in all orders placed within 12 hours.

2) Proactive sale reminders

Before you start your actual sales campaign, it would be a great idea for you to start a reminder campaign. In this way, you can create excitement for a sale before it even starts. 

You can send messages to customers letting them know about the products that will go on sale. The best way to build excitement among your audience is by including a CTA in your message. You must urge them to get their hands on their favorite products before they are sold out.

Here’s a proactive sales reminder message sample:

Hello [customer name],

Our winter sale starts tomorrow! Are you ready?

Browse our latest collection and add all your favourites to get amazing discounts. Grab the latest styles before they are sold out!

3) Monthly offers and sales

Do you want to boost your sales at the start of the month? Or do you need to get rid of inventory at the end of the month? 

Regardless of what’s needed, you should send out promotional messages to your customers at the end of the month. This would provide them the incentive to buy their favorite products before stocks run out.

Here’s a monthly offer WhatsApp promotion message sample:

Hello [customer name],

New Promotion! 🔔

This month brings you a special offer of [offer]. We’re offering our loyal customers a [X %] discount on all orders above [amount].
 
Just use our special promo code DISCOUNTX. 

4) Challenges and games

One of the best ways to keep customers interested in your brand is by organizing games and challenges. They are great ways to keep your audience engaging with your brand. 

While your brand stays on top of your audience’s mind, you will have awesome opportunities to boost sales. As you give out discounts to winners and participants, more of your audience would want to participate. This will ultimately lead to more sales.

Here’s a sample of a challenge-based promotional message:

Hello [customer name],

It’s games week at [your company] and we are offering amazing discount coupons for the first 100 winners of our Trivia challenge.
 
One lucky winner gets [sales discount or offer].

To participate, visit [link], register with your email or phone number and [list of tasks- such as answer questions or follow your page]

Good luck! Hope you win. T&C apply

5) Product launches and updates

The key to building a successful brand is making customers interested in buying and using your products. Every time that you upgrade a product or launch a new product, your customers should know about it. 

You can send out promotional messages about your new or upgraded products and get your sales soaring.

Here’s a WhatsApp promotion message sample based on a new product launch:

Bonjour! 

What’s better than a cup full of freshly brewed coffee in the morning?

With our newest [company name] Coffee Maker, you never have to start your day with an average cup of coffee. 

We are offering a 40% discount on [company name] Coffee Maker for the next [2] days. Grab one for yourself now!

6) Abandoned Cart Recovery

Yet another promotional message that you can send to get your customers to engage is about abandoned carts. 

If you’re a business owner, you’ll certainly know how people add things to carts but don’t always complete the purchase. 

You can prevent a lost sale by notifying your customer to recover items in their cart. You can also add a CTA in case stocks are running low.

Here’s a sample of an abandoned cart recovery message sample:

Hey [customer name]. 

You left something in your cart.

Grab your favourites now and avail free shipping!

Not sure what to buy?

If you have questions or queries, feel free to drop them here or call us at [phone number]. Always happy to help.

7) Back-in-Stock Notifications

Items that are good, useful and popular are likely to sell out the quickest. When a customer finds that an item on the website has been sold out, they are unlikely to engage again. 

In this scenario, your sales would be negatively impacted. So, as soon as items are back in stock, you should send out a promotional message to your customers. This improves sales for all the re-stocked products.

Here’s a sample of how you can write such a notification:

Hello [customer name].

Our most loved [company name] Coffee Maker keeps flying off the shelves! 

Maybe because everyone loves the perfect cup of coffee.

It’s back in stock today. Grab yours now before it gets sold out, again. 

Here’s the [link] with an added [discount]

8) Upselling

One of the best ways that you can make profit for your business is by upselling. Upselling refers to offering a customer a package deal, such as higher-priced items, bundles or extended subscriptions. 

This increases your profit margin because the cost of acquiring your customer remains the same.

Here’s a sample of a promotional message for upselling:

Hello [customer name],

Congratulations on your purchase of [subscription-based item].

A little birdie told us you can save more money on your subscription! How?

Just extend your subscription for a year to get two months of free subscription along with [ added surprise].

Want this awesome deal? Just click on this [link] to upgrade your subscription. 

Got questions? Drop them here or call us at [phone number].

9) Loyalty Rewards

Did you know that the cost of acquiring a new customer is five times that of retaining a customer? To build a successful business, you must understand the importance of both customer acquisition and customer retention. 

If your existing customers are loyal, you would have to spend less on marketing. 

One of the primary ways to build loyalty is to offer loyalty rewards. You can ensure your customers’ loyalty by sending them notifications about loyalty rewards on purchases.

Here’s a loyalty reward-based WhatsApp promotion message sample:

Hey [customer name],

We have a surprise for you!

Your [company name] wallet has been credited with 100 points from your most recent purchase. 

You can pay for your next purchase from our website using these points. 

They will expire in 12 months from now. To check your points now, click here [link]

10) Re-engagement messages

These notifications are similar to the ones you send your customers about loyalty rewards. As you can understand already, through these promotional messages you can urge your customer to re-engage with your brand. 

It is natural that your brand may not be on top of your audience’s mind all the time. To ensure your brand isn’t forgotten, add a CTA to your promotional message to get customers to re-engage.

Here’s a sample message of how you can get your customers to re-engage:

Hey [customer name],

It’s been a while since you brought your favourite [item] from us. 

We are concerned about you!

Head over to our website [link] and grab your favourite [item] with an added [discount] now!

11) Upcoming events

Unless you’re Taylor Swift going on world tours, you will need to let your audience know about upcoming events. It is important to spread word about upcoming events from your brand to get people to engage. 

You must start campaigning and notifying your audience beforehand about events that you host. This way you can get your customers to free up their schedule and register for your event. Moreover, you can add CTAs to get them to buy tickets before they sell out.

Here’s how you can let people know about upcoming events using a WhatsApp promotion message:

Hey [customer name]

It’s been a while since we last heard from you. On that note, we have some exciting news.

We are hosting our first offline event [event name] after the pandemic in [city name] on [date]. 

It will be a celebration of [company name] community and you’re invited to this gorgeous event!

Head over to [link] to register for [event name] and stay updated with us on [link or social media handles]

12) Rebranding notifications

If you are planning to change any detail about your brand, you need to let your audience know. Whether you are changing the company name or even the website look, you must notify your customers. This helps so that they are not taken by surprise or get confused about the company.

If you’re rebranding, send promotional messages about any sales or discounts that you’re offering to celebrate the occasion.

Here’s a sample of a rebranding notification:

Hey [customer name]

We believe in bettering ourselves always and to do that we had to change up our website to update our brand. 

This present look defines [company name] and who we are. Of course, the services won’t be any different. 

If anything, they will only get better!

Celebrate with us and avail an [discount] on all products for this week. Visit our gorgeous new website at [link] and purchase your favourites.

13) Feedback Requests

Last but not least, you can use promotional messages to ask your audience for feedback. 

If one of your customers has made a recent purchase, you can thank them for it. Then, you can add a CTA for them to fill out a review or survey regarding their experience.

Here’s how you can ask for feedback from your customers:

Hey [customer name]

Thank you for ordering [item] from us. We hope you loved [item]. 

Please help us in serving you better by providing us with the ratings below.

Also, read The 4 Best outbound call scripts in 2022 and Sample of Telemarketing scripts.

Tips you must know before sending promotional messages on WhatsApp

You might want to follow a template for your promotional messages or write something from scratch. Regardless of what you choose to do, here are some tips and best practices that you must keep in mind.

Firstly, you should segregate customers based on their interests. You can use “interest tags” to categorize customers and target specific audiences from your broadcast lists. This is an extremely crucial step. 

Say you send a custom message about something they are not interested in. In this case, they might block you or mark you as spam. That would negatively affect your sales.

Secondly, another thing to bear in mind is to keep the promotional messages short and interactive. Ensure that your messages are informal and conversational. WhatsApp can greatly help you turn a promotional message into an opportunity for building good relationships with your customers.

Lastly, you must engage with your customers. That means you must ensure that they have a good reason to reply. You can also include prompts for action in your message. 

For example, you can do this through the mixed media and interactive features available on WhatsApp Business App. Eg – Quick Reply buttons and Call-to-Action buttons.

Conclusion

So, that’s all you need to know about sending promotional messages on WhatsApp. We have listed every use-case where you can send promotional messages to your customers on WhatsApp. 

With WhatsApp marketing and WhatsApp API marketing, you can offer better customer experience and boost your sales immensely. 

You must remember that nowadays customers expect the best experience when they navigate through your brand. The best way to send promotional messages in bulk to your entire customer base is by using WhatsApp Business API. 

This allows you to reach out to your target audience, all at once. Moreover, you would be able to engage with them via their favorite communication channel. And thus, effectively enhance your customer engagement and sales.